Collectic.Media

                                              

Community-Centered Journalism and Media

Contact: Info@PublicAccess.Media, or phone: 860-550-3483

The Standard of Content for Professional Journalism.

Who, What, When, Where, and Here Is Why!

Who we are:  Public Access Media - A News and new media network of Web 3.0 and AI resources and services to state and local communities. 

What:  What we are is a community-centered journalism platform. We act as the next-generation PEG channel platform (Public, Education, Government) for state and local communities.  We intend to work with existing local and regional PEG cable television and social media with local public interests, creating the Public Access Network of topic service divisions of community interest.

When:   Now!  The internet and journalism have taken divergent paths. The algorithms of social media platforms spoon-fed us what we liked to read playing havoc with our democracy.  Local journalism has been decimated by an upheaval of its business model as the printed newspaper moved to the internet.  Newspapers have been driven to the reality of online sustainability as the only path to continued existence. Printed news is no longer a vehicle for investment arbitrage. Media Companies tried to save the newspaper when the reality was the industry had changed. Saving the business model by consolidation was a major mistake.  Sustainability is the key to any business when profit is placed over substance the product always suffers.  Local news is a shell of what it was to our communities. Now is the time to put forth new vehicles with new iterations of media and standards of ethics to serve the community.      

Where: Local-to-state media has become the only news of any real value to society. New models will be tried now that the thought of saving the newspaper has finally mostly been abandoned. Mergers and closures continue within an imploding industry of legacy news. During the covid era newsrooms were abandoned for journalists working from home to further cut costs. Finally, the reality of newsprint and their delivery systems being abandoned for digital-first-only models.  Old-school consolidated media newspaper companies are moving to print on Sunday only.  Soon that may also be abandoned due to the costs of delivery and print.     

How:  New Models needed to be created outside the box of existing news organizations. Digital first has been a principal of the move to digital news as old media newspapers tried to bridge the two worlds. AI has us all working to find new paths to meet the obligation to build trust in our actions. Public Access Media outlines its potential in the following.  Looking at the mistakes of the past was the course we initially took trying to get this off the ground.  Models of the past do not apply. Very simply everything comes down to us gaining the trust of the community we serve.  New means of providing services for commerce to provide support to local news are outlined in our examples. We bring a new approach to how local media is supported by services within the platform. News editors and journalists need a meaningful outlet for local news to inform the community.  

Why:  Public Access Media was formed to develop a sustainable business model to support a platform for local community-centered journalism.  The company, Public Access Media (PublicAccess.Media) its primary services as PublicAccessNetwork.media as an independent media provider. Topics support local and state government, politics, education, health, veterans, business, religion, sports, community interests, commerce, and general news support features. Examples are PublicAccessNetwork.news/TV, Publicaccesschannel. news/TV, Townbulletin.news/TV, Sportsnetwork.news, PoliticalParty.news, Interfaith. news and media services of SchoolNews.Media, ArmedForces.Media, ReligiousServices.media.  All are supported by the Public Access Network and its subsidiary marketing services of AdDot.Com. All are offered to support the social connectivity and commerce of local communities.

Public Access Media also develops within its network infrastructure a series of local town and city news access site offerings combined to provide each user a daily or weekly chosen Townbulletin.news features home page.  Users select content feeds from their local dashboard of which content features show up in their TownBulletin.   Townbulletin. news is an amalgam of the local sites within the framework.  Examples are Localaccess.news, Localclassified. news, Localsenior.news, Localschool.news, Local Politics, LocalObituary news, Localleague.news, Localrealestate.news, Localrestaurant.news, etc...  There are over forty local content access points to give agency to the groups of members news and services needs to choose from. 

The diverse nature of the Public Access Media community of independent groups and service features creates the model to further develop local journalism in this evolving new media environment!  Our Civicpass.net feature acts as the universal registration tool to brand and interconnect the affiliate pages of our many groups and services. This will enable us to enhance our member experience while maintaining an independent structure for content development!  

Our Civicpass registration tool creates within this peer-to-peer platform the potential and focuses to engage members through their community interests and events with purpose!  The platform is structured to engage participants through separate independent groups and service domains featured by topic tied together via its Civicpass member registration system.  There is not intended to be any significant algorithm prompting methodology within this platform as it is our intention to adhere to the current EU and Canadian standards of content practice.  AI on the other hand will be used where ethical, significantly as we develop. The tools of journalism have changed beyond any imagination of the past.   The experiment of technology in journalism had not boded well for community trust.   In creating the business model, the founder consulted experts from within the news industry, leading research academics as well and the technology sector to understand the nature of the industry and the changes the internet provides for creating its model. 

It has been determined journalism had generally lost its way when the business model because of the internet changed, and its root financial support systems were no longer viable.  Private equity thought it could answer the problem by consolidating operations by building scales where there had not been one before except in private hands.  This has not proven to be successful as debt to this industry has been caustic and only hastened the demise of newsrooms and the industry as we knew it.  What a newspaper is to a community and the very nature of the need was forgotten in the quest to survive.   Newsroom staff continue to be laid off in unbelievable numbers leaving shells of their former selves.  The whole nature of journalism has changed in dramatic unrecognizable ways in newsrooms even in the recent past!  Even the existence of physical newsrooms has been abandoned in most major metropolitan newspapers.  Covid hastened the answer to the need for newsrooms to exist when journalists were mostly working from home and doing very well without the newsroom and its seemingly unnecessary costs. 

Journalists now have tools to act on the fly to create multi-visual, audio, and print versions of content.  Journalists today must have the work ethic and knowledge to utilize these newly available tools.  AI has made content creation a different job, more editor than writer.  Cooperation and trust from the community are necessary factors in any news organization's success.   Public Access Media intends to partner, where possible with our “Public Access News” features with the potential residing within the 2000 existing US public PEG channels.   This intent builds off the decades of community service public or PEG channels have contributed to their community.   Our services to government, politics, and other community-centered services can further build the vision of community-centered media and journalism.

The founder continuously reviewed attempts made by individual journalists and industry leaders.  In our research, we looked to find reasons for the question “why” for local journalism.  

What is a newspaper or any news platform but an archive of the lives of the community?  Once the only source of giving notice of events supplying the need for a common local calendar.  Better an interactive Community Calendar where the community can form common bonds around the activities of life common to all!  The public or user base of any new media journalism model must partially be responsible for contributing its content.  By entering their events and supporting the calendar as the go-to application members have a common “why” factor to use the Public Access Media model over and over to make it their daily place to review and receive updates within their state, town, neighborhood, or community group interest. 

Who didn’t go to the local sports or the obituary page of their newspaper every day?   It should be noted the business model of the newspaper was not the news!  It’s the commerce of the community that supports the ability to provide news as an outgrowth of the process of supporting commerce through advertising and services!   Today advertising alone will not support a sustainable model.  Only a combination of multiple revenue streams and reliable journalism is needed to build any model to succeed and be sustainable.

How to Access

Public Access Media comprises independent group websites and network services optimized to create independent brand identity and controls.   All site features are connected through a common registration Civicpass.net.   Building a brand requires giving users a means to solve a problem to use the service again over and over. 

What are the problems Public Access Media will solve? 

First, provide features to enhance the connection between the government and its citizens through a usable interactive news and calendar directory to service communities where they live.  Members once registered access the platform from their selected interests or default to the local Town Bulletin (town. townbulletin.news).  

The User may access and contribute updates to local news and calendar functions as content on specific group topics of interest as local sources.  News is found and curated by local news staff and the groups' admin from within the user’s community.  Editorial and market teams are to be developed from within the market area of a congressional district team model. Public Access Media has determined this pattern best serves its potential.  

A volunteer Editorial Policy Board will be recruited from within the district to guide policy to further enhance the user trust factor.  It is essential community members contribute in a structured and curated way to the journalism of their own community.  Access is provided through a user dashboard within registration to any of the topic-driven sites, pages, and groups provided by the platform to the community.  The common point of connection is registration from Civicpass.net.  Groups are branded separately to help keep the discussion on topic and drive organic traffic. 

Once members register, they may select the content and services of interest from within their individual town or region with their individual dashboard of options. 

Public Access Media provides a common media resource for local and state media from the revenue provided by commerce and service features of WCIBuy.com/Wherecouldibuy.com.  WCIBuy.com contains over 140 separate site catalogs and additional branded service features.  Buy Local!  This feature potential should eventually be our primary revenue stream. 

Once the newspaper was the only source of giving notice of the events of the community.  Different news options within a community offer various highlights of interest.  Through its features, a media business model is created from currently available tools.  For the niche topic interests and services, Public Access Media has acquired numerous page niche interest domains targeted to develop a platform of content features with local as a default.  Domains consisting of groups, bulletin, blogs, pages, mail, and catalogue features of segment content services to engage its users.  

The Public Access Media "Civicpass" user sign-in is accessed via any of the independent niche content home pages with our “C” prompt instilling the Public Access Media Community upon members.   The "C" brand logo will be located as registration or as the logout on all our pages of groups, bulletins, and independent features.  We created this domain site structure to distribute our brand via SEO organically acting as start points to gain access to any of our platform features.  Civicpass will be known by/as a “C” logo.    Users can sign into basic free feature tools and services with minimal registration for reading/commenting only.  Added profile membership provides access to posts and uses tools and services to create and maintain groups, calendars, bulletins, content, podcasts, and vlog cast videos.   

The Community Calendar featured options showcase a community with all its informational and interactive needs, events, and groups, public and private!  Individual applications are provided as options within the platform such as bulletin, mail, pod, blog, and vlog with SMS and RSS update features.  Bulletins provide updates to the user as an instant feature to the user's place of choice, their phone, mail, or text, and will sync with our streaming media platforms as a usable feature to integrate and broaden our brand.

Business model functionality

The Company is being formed into a “C” corporate structure.  Although the company will adhere to a B corporate mentality.  A company is no stronger than the employees who carry out its mission.

The Public Access Media Business model is advertising, membership, and service revenue giving access to a platform for local commerce.  Advertising’s role should be considered primarily in a content sponsor or site sponsor relationship.  Our AdDot.com subsidiary will act as our advertising and marketing services sales arm to market local and national ad account activity.   Our Calendar features give access points of community activity to connect commerce to marketing resources and services. Mobil tools are designed around client data.  Advertising could be delivered by event and geo-location from the user data, also generated by activity interests.  Apps are commonly synced with a member /user phone generally giving prompts when near an event and or scheduled by the time of the event starting with finish details focused around the member's interests.  Public Access Media takes advantage of this methodology given by the utility of the phone to engage users in advertising potentials. The membership fee level will give access to the user level of service. There is currently legislation before this congress HR:7640 with tax incentives for advertising and membership are being considered.  

Tool for sports groups

Tools can be synced with local sports team calendars and sports interest updates to prompt details of upcoming events and potential for attendance.  Parents can share videos of events and coordinate activities.  Advertisers can place ads based on the location to the event.   Reminders and schedule of events, whether the user has attended a similar event in the near past etc..  Sports League data and signup potentials are also given to calendar services to engage all the participants of community sporting events.  Members can post to common groups to share videos of team events both public and private.    Page features can be posted to the general community through the town bulletin.

Tool for Religious Groups and Community  

Starting with the need for religious groups to work together, to be present and stronger within the communities they serve.  Religion seeks to build common bonds, essential historically for communities to manage the needs of their citizens.  Religion in the U.S. even before Covid was losing attendance and membership by 40% across all faiths over the last decade.  Public Access Media offers a social platform to engage members of the local and regional religious community into a centralized community model for social engagement and the common good of the communities they serve.  Public Access Media via a network of common niche news properties seeks to build on the common good of each group to further build a decentralized social community interfaith platform to engage those members of each religion who choose to form new bonds outside their historically closed systems for the common good.   The platform offers brand communication features of news and media, mail, group, bulletin, blog, vlog, calendar, and page notices as the newspaper once did of religious events.  This curtails the need to spend on expensive newspaper advertising while giving a greater broadsheet of news and events about the religious community.  Further, the functionality can or may be enabled to show attendance, who belongs to which congregation, etc.  If I were to be curious about who belongs to a church, temple, or mosque for the reason why we may wish to participate, I should be able to know who is attending.  Church members of the community are committed to engaging for the common good.  News and connectivity through technology are broader and more engaging today.  Religion should participate in a meaningful way to sustain its place within the community.

Tool for Business and Commerce

The industry has not utilized the internet to bring opportunity to commerce at the local level engagingly.  Real estate has used it to sell homes and commercial property.  Groups have formed and engaged on specific topics etc.   Where Public Access Media sees its business potential is utilizing the disparaging tools of engagement currently decentralized into a cohesive network of commerce tools and services to place the consumer at eye level with the commerce of their community.  Without a strong local commercial base, communities cannot be sustainable financially.   Towns rely on commercial property taxes to pay for schools and services.  One commercial property can pay 20 or 30 times the taxes of a homeowner.   Towns fight for the opportunity to have commerce come with their jobs and taxes.  Buy Local is a necessity for a healthy tax base!  

The newspaper is or was not about selling news, what it was, and the model has now shifted to the internet, is a vehicle to support the commerce of the community the newspaper served.  The product contained news, but the real product was a calendar of the community with the ability to showcase commerce to its community through advertising.  What advertising started out as on the internet was similar to how a newspaper engages with its impression advert systems.  It has been found that it no longer works in a meaningful manner. Click-through methods are not as useful and cost significant amounts of money to find customers who still must be sold once found.  Returns abound from purchases and companies have loss records that pale in comparison to profitable concerns.  The internet has been and still is an experiment in how to engage the consumer.  Much money has been spent giving rise to new means of engagement and algorithmic potentials to put the consumer in front of the choices they once had to seek now are placed in front of them to choose.   Local focus is needed to engage the user with local commerce services.  Public Access Media through its business platform of tools and services assists local commerce to engage within its community market.       

Tool for Politics.

Public Access Media offers a platform of resources to engage groups, organizations, and citizens who use politics to connect with their goals to achieve action only the government can solve.  Tools in the form of individual domains give identity to the user office holder with services to bring together the resources of technology capable of informing and connecting our citizenry in a non-partisan way.   Calendar features can engage participants to be reminded to vote, track voter participation, and build membership in groups important to politics. As with all the Public Access Media sites, we connect politics with the user through their local news services. 

Tool for Government.

The Public Access network platform provides government news and services with specific domains acquired to give identity to access points across towns and departments of service to the state and local government as a community.  Local Governments have created individual town websites for service to their constituents.  Our survey says they are typically limited in the ability to keep abreast of technology and to provide interactive tools to the public in any meaningful way.  These sites are typically calendar and static page sites built with limited capability and rarely maintained consistently.  FOI limits the ability to achieve civic engagement at the local level giving Public Access Media its purpose in the community.  Calendar features engage the community in the when, what, where, and how of community interaction building the foundation of journalism in any local community.  

Analysis of Market

Community journalism has been decimated by the implosion of the advertising metric which had been the business model of local media.  Newspapers and Television have seen major declines in readership and viewership impacting revenue dollars.   Streaming methods from podcasts, vlogs, and blogs from Google’s YouTube, Twitter, Facebook, and other streaming platform services of content are overtaking traditional networks creating decentralized sources for engaging users with their interests.   Recent articles have reported that algorithms for Google’s YouTube and Facebook have created the ability to prompt public opinion in ways that complicate the mainstream constituent psyche.  Eventual regulation will limit the ability of these services to sway opinion in any measurable way.  

The core of our community ecosystem connects the fabric of our platform from the ground up to strengthen the connections of our groups and resources for the towns and neighborhoods we serve.   

The vision of need – product vision  

The need is constant for reporting the happenings of the community by a trusted assessable resource!  That is indisputable!  How and who provides the means is the question and that is why we have come to attempt to answer the question of what will be the new paradigm for local journalism.

Ways of engaging members with tools to build off! 

Public Access Media has accumulated significant name-branded topics of interest domains in niche topic areas of content. We provide a network platform that serves to give identity and an organic means of achieving its search engine and AI placement.  Each domain can be given a place specific to its community.  Government, Politics, Education, Health, Business, Religion, Military, Issues, Community, Lifestyle, Travel, Arts, Music, Sports, Recreation, Entertainment, Finance, Services, and Commerce. 

Structure and Governance

Public Access Media will structure its journalism teams by congressional district where there is a uniform demographic number of people per district.  Recent Census data gives us the ability to know better who our customers are as we accumulate our audience without having to augment member data to build an audience.  We will initially construct a volunteer state and district-wide Editorial Policy Board.   Members would be encouraged to guide the platform in how it shapes its policy and member experience.  Local feedback is essential to building trust.

Framing ways to connect the Community!  

You can use your imagination as this is still a new frontier where only those who view this as a service will survive.  Trust and passion for the outcome of the user experience will determine the winners in the next paradigm for local journalism.  

The saying goes, services are built not bought.  Debt has been the Achilles heel of the news industry.  Servicing debt saps the ability to invest in the resources and people who sustain the model for any News business.   Our model depends on forming a cohesive team to build confidence and expand into a useful tool whereby community journalism can be trusted to provide present-day tools of media to the local community.